Watts It Worth Real Estate came to us mid-rebrand, evolving from appraisal-only into a full-service real estate company. Our client needed an identity that felt immediately trustworthy and made the business readable at a glance.

The icon is a bold blue house mark built from layered chevron shapes, with the WIW initials embedded directly into the geometry. A subtle pair of dark squares flanking the “S” in the wordmark doubles as a dollar sign nod to the appraisal side of the business. “WATTS IT WORTH” sits in strong black with “REAL ESTATE” beneath it in electric blue, creating clean hierarchy and a confident two-tone palette built to scale across digital and branded merchandise.